When your home is for sale, you want as many people as possible to see it. That’s what
makes the Internet such a powerful real estate marketing tool. With a few key strokes a buyer can access your listing, whether
they live in your county or across the country.
Here are four things you can do to make your Internet listing more effective.
Get the Picture: One
of the most powerful features of the Internet is the ability to showcase full-color photos of the interior and exterior of
the home. Take the time to take multiple photos that show the home in its best light.
Make it Move: Another
great tool is the “virtual tour.” Most real estate professionals can arrange for a moving image “360° tour”
of the home to be filmed so buyers can see rooms from different angles. It gives the feeling of being inside a room without
physically visiting the location.
Add Some Color: Support these powerful images with a detailed written description.
Include the information they can’t see, like a high-performing school system, proximity to a lake or nearby city, or
low tax rate.
It’s In the Details: Finally, don’t forget to include important facts like the number
of bedrooms, baths, room dimensions and lot size. It is also a good idea to highlight perks, like a home warranty or a recent
upgrade. And of course the price and the contact number for the real estate office should be prominently displayed.
